RVIVL Welcomes Payton Blair as Head of BD

FOR IMMEDIATE RELEASE –

RVIVL Welcomes Payton Blair as Head of Business Development: Driving Expansion, Revenue Growth, and Member Experience Innovations

Los Angeles, CA – RVIVL, the trailblazing fitness recovery studio, is thrilled to announce the appointment of Payton Blair as its new Head of Business Development. Blair will play a pivotal role in RVIVL’s strategic expansion and spearhead \”Project Pursuit,\” a series of bold initiatives designed to elevate the company’s member experience to new heights. This is the final milestone RVIVL plans to achieve before moving forward with the official formation of the RVIVL Franchise Co.

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A Proven Leader & Project Pursuit

At Equinox, Blair consistently delivered results, driving membership growth, engagement, and retention. Her commitment to excellence and her passion for health and fitness align perfectly with RVIVL’s mission to create and define the Fitness Recovery industry. Since joining RVIVL, Payton has already made a lasting impact, particularly with the explosive success of the RVIVL Run Club, which has seen record-breaking attendance under her leadership.

Blair’s appointment coincides with the launch of Project Pursuit, an ambitious company-wide initiative aimed at enhancing every aspect of the RVIVL member experience. From new service offerings to operational improvements, Project Pursuit embodies RVIVL’s commitment to growth, innovation, and excellence. Blair’s leadership will be instrumental in driving these initiatives forward, setting new standards, and creating fresh playbooks within the fitness recovery industry.

A Message From RVIVL\’s Founder

“Whether you’re an undergrad business student, the founder of a bootstrapped fitness recovery start-up, or the CEO of Apple, you can’t go a day without hearing about and thinking about the term ‘Product-Market Fit.’ We’re taught that without product-market fit, no business can succeed, and I wholeheartedly believe this to be true. However, since bringing Payton on board, I’ve learned that there’s an equally important fit that a company must get right if they hope to scale: ‘Leader-Culture Fit.’

Payton’s authentic, dynamic, and engaging personality, her drive to win, her passion for what we do, and her growth-oriented mindset, all combined with natural leadership talent, make it feel like we’ve found the missing piece to our puzzle. We can’t wait to see how Payton continues to elevate the experience for our clients and drive our growth forward during this pivotal season for RVIVL.”

Ken Silver, RVIVL Founder

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An Athlete at Heart

A passionate advocate for health and fitness, Blair’s personal and professional lives are deeply intertwined. She is currently training for the Malibu Half Marathon, where she plans to showcase the power of RVIVL’s recovery protocols, including red light therapy and IV treatments, to maximize her performance and recovery. Blair’s dedication to fitness and her belief in the power of recovery make her a true ambassador for RVIVL’s offerings.

As RVIVL continues to expand its footprint, with new locations in Manhattan Beach and beyond, Payton\’s expertise and leadership will be critical to the company’s long-term success. Her unique blend of industry knowledge, community-building prowess, and passion for fitness recovery positions her to help RVIVL become the premier fitness recovery brand nationwide.

With that said, please join us in officially welcoming Payton to the RVIVL family!

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For further inquiries, please contact:

RVIVL Public Relations
[email protected] | www.rvivl.co

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About – RVIVL is a cutting-edge fitness recovery studio that integrates natural therapies with advanced health technology to enhance performance, wellness, and recovery. With a mission to highlight recovery as the third pillar of holistic health, alongside diet and exercise, RVIVL is revolutionizing what the fitness recovery experience should be—making it more accessible, beneficial, and community-oriented.