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When thinking about a new business venture, it’s essential to consider the upfront investment costs, compared to the expected cash flows that will result from sale of the new products or services. Our CEO, Dr. Thomas P Seager, teaches a […]

According to Dr. Benjamin Bikman in Why We Get Sick (2020) many of the leading causes of death originate in a phenomenon call insulin resistance. Although the mechanisms of insulin resistance are complex, mitochondrial abnormalities are the primary culprit (e.g., […]

https://youtu.be/JtTEn94kBJs Electromagnetic field (EMF) expert Brian Hoyer tested the electrical properties of the Filtered Forge for Luke Story. As he explains in this video, he discovered the Forge has “amazing” grounding properties that are beneficial for human health. The fact […]

The psychological benefits only kick in when your anxiety does. Most people come to deliberate cold exposure for the metabolic benefits. But that wasn’t me. I started my cold exposure practice with cold showers, because Mike Cernovich recommended them in […]

It takes 3 days of low carbohydrate fasting to reach ketogenesis. Acute cold exposure can get you there immediately. Why do people say keto can be dangerous? My first experience with ketosis was in December 2001, when my 6 year […]

Every fitness blogger talks about to build or keep skeletal muscle, because more skeletal muscle looks good and promotes health and longevity. But almost no one talks about smooth muscle. Skeletal muscles attach to bones via tendons. They operate under […]

https://youtu.be/IwD5g52FqsI Although we emphasize that cold exposure should always be deliberate, to avoid the dangers of accidental, there is nothing in the scientific literature for measuring what we would call “dose” for deliberate cold exposure. Until now. When I was […]

How do cold showers anger and ice baths invigorate? It’s been three years since we sold our first ice bath to functional bodybuilder Jerame Mudick. Now, when I’m walking around at Dave Asprey’s Biohacking Conference in my bathing suit and […]

The world record for immersion in ice cubes is 150 minutes. While Wim Hof is most famous for popularizing cold exposure, the record is now held by an Austrian man named Josef Koeberl. Given that Wikipedia claims that the shock […]

Do you know what healed me? The cold water. It brought me back into reality. Instead of being guided by my broken emotions toward stress and sorrow, the cold water led me to stillness. – Wim Hof in ‘,Why the […]